What is the primary purpose of the marketattribution action?

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Réponse

The marketattribution action is used to perform market analysis by using various market attribution models.
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marketattribution

marketattribution

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Other questions about marketattribution
Which parameters are required to run the marketattribution action? What is the function of the 'nchannel' parameter? What does the 'halflife' parameter control? What are the main output tables that can be generated by this action? How is the input data specified for this action?
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