What does the 'halflife' parameter control?

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Réponse

The 'halflife' parameter specifies the half-life for the time-decay model. It has a default value of 1 and must be greater than 0.
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marketattribution

marketattribution

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Other questions about marketattribution
Which parameters are required to run the marketattribution action? What is the function of the 'nchannel' parameter? What is the primary purpose of the marketattribution action? What are the main output tables that can be generated by this action? How is the input data specified for this action?
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